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Erin Ridley

Digital Marketing Expert

Erin has diverse passions for all things tech, travel, wine making, and olive oil production. When she’s not wordsmithing, you’ll find her high on a mountain rock climbing.

I Have a Domain Name, Now What? 8 Simple Next Steps

Congrats - you’ve purchased a domain! But now you’re thinking, “ok, I have a domain name,…

  • Nov 10, 2024
  • 7 min read

Website Planning in 9 Steps + a Checklist

Planning a website is one of the most important steps for any business or personal brand…

  • Oct 25, 2024
  • 14 min read

The 6 Absolute Worst Email Marketing Mistakes to Avoid

Whether you work for a big corporation, or run a small, family business, email marketing is…

  • Oct 14, 2024
  • 7 min read

The Best Time to Send Black Friday Emails + What to Send

Your Black Friday sales promotion is locked in, and your email campaign has been created, but…

  • Sep 25, 2024
  • 4 min read

‘’View This Email in Your Browser’’- What Is It & Why to Use It

If you're using email to connect with your audience, then you're always seeking ways to improve…

  • Aug 28, 2024
  • 6 min read

Top 5 Proven Email Lead Generation Tactics + Best Practices

Finding potential customers and turning them into paying customers is the ultimate marketing challenge. But there…

  • Aug 21, 2024
  • 11 min read

Double Opt-In: Your Key to Building a High-Quality Email List

Are you puzzled by low open rates, unexplained spam complaints, or high bounce rates during your…

  • Aug 06, 2024
  • 6 min read

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