Magda-Lina Uzunova

Junior Marketing Specialist

Email Marketing

Feb 07, 2025 • 10 min read

12 Great Newsletter Examples to Learn From

From sharing important updates to providing helpful tips—email newsletters can cover just about anything! However, to make good use of your newsletters, your content must be unique, insightful, and visually appealing. While combining all these elements might seem challenging, it’s entirely achievable.

In this article, we’ll explore some of the best email newsletter examples to help you find the perfect fit for your business and email marketing strategy. This will hopefully provide insights to sprinkle some magic into your own emails and increase click-through rates. But first, let’s make sure you’ve got the basics down.

In the beginning, email newsletters were just a humble way to share company news. But much like a fine wine, they’ve matured into powerful tools with versatile functionalities. From small businesses educating customers and freelancers sharing stories to agencies showcasing expertise, email newsletters have become the key to your subscribers’ hearts—forging connections that go beyond mere transactions.

With their regular frequency—be it weekly, monthly, quarterly or whenever you feel like you won’t overwhelm your audience—and themed content, newsletters strike the perfect balance. They keep you present in your audience’s inbox while skillfully dodging the dreaded unsubscribe button.

Here are 12 successful newsletter examples from various industries and target audiences to help you spark inspiration for your own email newsletter:

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With the never-ending flow of information, your audience might find it tricky to pick out what’s truly worth their time. That’s where curated email newsletters come into play—with their thoughtful blend of news, articles, links and other relevant content from both in-house and third-party sources, they help sift out the gems from the noise.

For an entrepreneur or freelancer in the early stages of their business or project, they are especially valuable, as they allow you to keep your email list engaged even when you’re juggling many tasks and can’t produce content yourself.

1. Freelance Things

The backstory: Freelance Things is a weekly personal newsletter packed with resources—articles, books, podcasts, tools, and more—to guide freelancers on their unpredictable journey. Crafted by Bryan Taylor, a seasoned freelance product and website designer with over 11 years of experience, this newsletter draws from his own career highs and lows.

Subject line: Thoughts on freelancing, first-year pricing, U.S. tax resources, get more referrals, and “How to Win Friends and Influence People”

Why this is a great newsletter example:

Straightforward subject line that effectively outlines the range of topics covered, piquing interest and setting clear expectations for the readers.
Authored by an experienced freelancer, the email newsletter offers valuable information, drawing on personal experience to resonate with the audience.
Content organized into sections allowing the subscribers to easily navigate and focus on the topics most relevant to them.
Vibrant CTA button that invites subscribers to explore the website, all while sneakily keeping the website’s name top-of-mind for readers.

Takeaways: Adding your own perspective or commentary to the curated pieces reinforces your brand’s voice and authority.

2. Morning Brew

The backstory: Morning Brew is a daily newsletter curated specifically for young professionals eager to stay on top of the latest business buzz. It serves up quick and insightful updates on everything from Wall Street to Silicon Valley, keeping its readers informed every day of the week. Since its 2015 debut, it’s attracted over 2 million active members, showcasing its impressive reach and popularity.

Subject line: ☕ Supersonic boom

Why this is a great newsletter example:

Catchy subject line that keeps the readers guessing at first glance, but provoking curiosity to discover the buzz behind it all.
High-quality images help prolong interaction with the newsletter, preventing attention from “leaking” away.
Interactive sections designed to maintain a two-sided conversation with the readers to keep their attention for longer.
Subtle promotion that nudges subscribers to spread the “brew” with friends, offering a chance to snag free merch and amplify the media outlet’s presence.

Takeaways: Organizing your curated information into sections, such as “Trending Articles,” “Tool of the Week,” or “Quick Tips,” improves readability and makes it easier for your audience to navigate within your newsletter content.

Analysis newsletters bring the expertise of a savvy professional straight to your inbox, offering in-depth insights on niche topics. Filled with detailed tables, graphs, and perhaps some surprising facts, these comprehensive emails arrive weekly or monthly, highlighting the thorough research behind each edition.

By transforming your own research and data into eye-catching graphics that convey valuable insights on specific topics, you can dazzle your subscribers and establish yourself, your company or your non-profit organization as a trusted expert in the field.

3. Better Mortgage

The backstory: Better Mortgage is a tech-driven company focused on digitizing and automating home finance to make the process cheaper, easier, and faster for homebuyers. Their email newsletter includes mortgage trends, expert insights, financing tips, and current market analysis, empowering readers to make informed decisions in the ever-changing mortgage landscape.

Subject line: 🏠 Homebuyer news: The Fed is raising rates

Why this is a great newsletter example:

Attention-grabbing subject line that highlights important information for subscribers, engaging them from the outset.
Large graphs spotlight main points, creating a delightful harmony between the newsletter’s design and content.
Strategically placed call to action invites readers to explore a service offered by the company, smoothly transitioning from details to action.
Contrasting colors distinguish the analysis section from other important information in the email, ensuring clarity and focus while maintaining a cohesive design.

Takeaways: When creating an analysis email newsletter, try to incorporate charts, graphs, or infographics to visually represent the information and make complex concepts easier to understand.

H4. Strava

The backstory: Strava, the exercise tracking app, adds a personal touch by engaging subscribers with their own data. They deliver a monthly newsletter, powered by email automation software, that highlights activity summaries from each user’s profile. This newsletter example effectively showcases how to enhance the user experience while encouraging more interaction with the app.

Subject line: Your February Stats

Why this is a great newsletter example:

Social media links placed right on top help increase brand visibility by nudging users to share their stats on their social accounts.
Clean and minimalistic email design allows users to easily focus on key statistics, complemented by bold text and vibrant graphics.
Interactive sections maintain audience engagement for longer and encourage them to interact with the app.
Personalized content tailored to user actions adds a special touch, making the newsletter feel more relevant and valuable to each reader.

Takeaways: When you craft a newsletter that focuses primarily on statistics, opt for prominent bright colors and larger font sizes to highlight key insights, ensuring your data captures attention and is easy for readers to interpret at a glance.

Up until now, we’ve covered some great newsletter examples that primarily highlight expertise and niche-specific topics or data. However, the next examples are more practical—they emphasize utility with a touch of indirect selling. Such newsletters are invaluable for users eager to deepen their understanding of your product or explore new ways of usage.

Whether you run an ecommerce store, create digital content, or manage a membership platform, offering practical tips and actionable insights is always a fantastic newsletter idea.

5. Graza

The backstory: Graza is a company renowned for its high-quality, single-origin olive oil, celebrated for its fresh taste and convenient squeezable bottles. In their practical newsletter, Graza shares “grill hacks” that showcase inventive ways to use their olive oil as an enhancement for various dishes like fish, meat, and more, elevating the flavors of your culinary creations.

Subject line: How to cook the perfect steak

Why this is a great newsletter example:

Catchy subject line that suggests new techniques, methods, or insider secrets to achieve the perfect result—or, in this case, the perfect steak.
Spotlight expertise by partnering with a professional who knows the ropes, reassuring readers they’re receiving expert guidance.
Scannable content organized into sections for easier navigation throughout the email, enhanced by eye-catching imagery to keep the readers attention for longer.
Clear CTA buttons in line with the brand voice that nudges the readers to discover more on the website.

Takeaways: Your subscribers can learn a lot about your brand from the email colors, structure, and language you use. Even emails designed to promote a specific product or service provide an excellent opportunity to reinforce your branding.

6. Lifesum

The backstory: Lifesum is a health and wellness app designed to help users improve their lifestyle through better nutrition, exercise, and overall well-being. Lifesum provides tools and resources to assist users in achieving their health goals. Their email newsletter, sent out once a week, serves up delicious app recipes, inviting current users to dive deeper into the app and tempting newcomers to discover all the benefits it has to offer.

Subject line: Chocolate and Coffee Mousse 🍫

Why this is a great newsletter example:

High-quality header image captures attention, encouraging readers to dive deeper into the email by sparking their curiosity.
Concise newsletter content that delivers prep time and calories, with graphics and short paragraphs—giving readers the opportunity to quickly grasp the key information.
Friendly suggestions to treat someone special if you’re not inclined to try the recipe for yourself.
Engaging call to action encourages readers to try the recipe and share their creations on social media, tagging the brand for a chance to be featured.

Takeaways: Linking your social media channels to your emails is yesterday’s news, but you can spice things up with interactive elements like using challenges or contests that require social media engagement to ramp up interaction on your platforms.

As the name suggests, blog-style newsletters feature a collection of your recent articles. If your brand or organization has an active blog page, or you’re a freelancer sharing your journey through writing, why not send out a newsletter? After all, you didn’t create all this content just for fun—make it work for you.

The beauty of a blog-style newsletter is that it keeps your subscribers—those who are most interested in your work—in the loop with your latest creations. Plus, you’re not limited to just blog posts; feel free to sprinkle in other helpful content too.

7. SiteGround

The backstory: When you subscribe to the SiteGround blog newsletter, you’re provided with insights into email marketing, hosting, business strategies, and website tips to help you navigate the marketplace. We understand the challenges of starting a business, having been a startup ourselves 20 years ago. The newsletter example we chose includes our latest blog posts and YouTube videos, crafted to deliver value for everyone aiming to make their business or personal brand a success story.

Subject line: Stand Out in 2025: Must-Knows for a Thriving Online Business

Why this is a great newsletter example:

Action-driven subject line that clearly highlights what’s in it for the reader by specifying the value they will gain from opening the email.
Sleek minimalist design that helps subscribers focus on the featured content without any distractions.
Concise overviews with clear CTA buttons that guide traffic back to the original source of the content.
Clickable brand logo linking back to the company’s website—a clever touch to enhance navigation.

Takeaways: Don’t underestimate the power of images in your email newsletter! While text is important, too much of it can sometimes overwhelm readers and prompt them to hit “delete” in a flash. Keep your audience captivated by selecting images that complement and enhance your content, making your newsletter more inviting and effective.

8. GoodRx

The backstory: GoodRx provides a platform designed to help consumers find affordable prescription medications in the United States. By making medication pricing more transparent and accessible, the brand aims to help people make informed decisions and reduce their overall healthcare costs. In their blog newsletter, they cleverly pair the latest blog posts with partner offers, giving you a dose of valuable insights and savings all in one place.

Subject line: How Much Does a Dental Cleaning Cost Without Insurance?

Why this is a great newsletter example:

Straightforward subject line that can increase email open rates by addressing a specific and practical concern that many people might have.
High-quality images and a sleek layout to make your newsletter eye candy and easy to navigate.
Exclusive deals or partner offers to make subscribers feel like they’re getting the VIP treatment.

Takeaways: Choose an email layout that structures your content with flair! The zig-zag visual hierarchy pattern is a fantastic way to keep your audience intrigued and guide them smoothly through your email. It’s ideal for packing in lots of information while maintaining a visually appealing and easy-to-navigate design.

Marketing newsletters, specifically those driven by user-generated content, are the perfect opportunity to increase your conversions. This format can include reviews, customer testimonials, case studies, and even frequently asked questions from your users. Such newsletters typically achieve higher open rates, as subscribers value their trustworthiness and relatability, given that the content directly involves them.

Additionally, it provides a great opportunity to gather valuable feedback and improve your customers’ experience with your business.

9. AllTrails

The backstory: AllTrails is a platform and mobile app designed for outdoor enthusiasts, offering a comprehensive resource for discovering hiking, biking, and running trails around the world. We chose to showcase their email as one of the best product newsletter examples because the brand cleverly incorporated user-generated content by presenting customer reviews as hacks, subtly highlighting the benefits of their app.

Subject line: Check out these hacks for more time in nature

Why this is a great newsletter example:

Action-oriented subject line indicates that the email content includes shortcuts designed to help the target audience achieve their goals.
Visually centered newsletter design encourages readers to spend more time interacting with the email, thereby increasing click-through rates.
Customer reviews serve to enhance credibility by showcasing authentic user experiences and satisfaction.
App overview to entice subscribers who haven’t tried the app yet to give it a go.

Takeaways: Sharing testimonials, case studies, and success stories builds trust by showcasing tangible results and encouraging customers to envision similar outcomes for themselves.

10. Who Gives a Crap

The backstory: Who Gives A Crap is an eco-friendly company specializing in sustainable hygiene paper products. Known for its cheeky brand voice, they keep customers entertained while tackling environmental issues. In their user-generated newsletter, they humorously answer client questions, announce job openings, and encourage product purchases—all with a playful twist.

Subject line: Few people asked, we still answered

Why this is a great newsletter example:

Catchy subject line inviting subscribers to discover what unexpected or lesser-known topics are being addressed.
Q&A structure that presents the newsletter content in a relatable manner, making the brand feel more approachable to the audience.
Unconventional newsletter design that reflects the brand’s unique personality, capturing attention and making the content inside memorable.

Takeaways: Spice up your email subject lines with a dash of intrigue to capture attention and entice recipients to open your newsletter. By weaving in a hint of mystery or posing an intriguing question, you spark curiosity and invite your audience to discover what’s inside.

Themed email newsletters stand out by aligning your content with specific occasions or events, providing a more entertaining experience for your email list. These newsletters can be crafted around various themes—from seasonal topics like summer travel guides or winter gift ideas to educational themes such as Financial Literacy Month, or even storytelling themes like behind-the-scenes looks and employee spotlights.

The good news is that you don’t need to completely overhaul your existing content. You can simply repurpose or adapt your current material to fit the chosen theme, making it relevant and timely.

11. Warby Parker

The backstory: Warby Parker is known for its direct-to-consumer model, offering high-quality prescription glasses, sunglasses, and contact lenses at affordable prices by cutting traditional retail markups. Their astrology-themed email is another excellent product newsletter example, as the company cleverly pairs glasses with zodiac signs, providing a fun and personalized shopping experience.

Subject line: Your 2023 frame horoscope

Why this is a great newsletter example:

Intriguing subject line featuring clever wordplay captures the reader’s attention by combining the popular interest in astrology with the concept of eyewear.
Trendy topic that potentially would increase audience interaction and encourage subscribers to share the newsletter with friends.
Fun and quirky tone of voice, setting the brand apart from competitors and leaving a lasting impression on subscribers.
Subtly promoting products in a playful manner that engages customers without being overly sales-focused.

Takeaways: Understanding your email list preferences is your ride-or-die email marketing strategy. By crafting content that hits the sweet spot of your email subscribers’ needs and expectations will increase the chances they’ll dive right into your newsletter.

12. Methodical Coffee

The backstory: Methodical Coffee is known for sourcing high-quality beans from around the world and roasting them with precision to highlight their unique flavors. They collaborate with farms that prioritize sustainable and ethical practices, ensuring each cup is both delicious and responsibly produced. In their holiday newsletter, they feature team favorites, offering customers the opportunity to discover recommendations from those who know the products best.

Subject line: Holiday Gifting Made Simple 🎁

Why this is a great newsletter example:

Team highlights showcasing the people behind the brand adds a personal touch, helping subscribers feel more connected to those who create their favorite coffee.
Friendly brand voice makes the company more approachable, increasing the likelihood that customers will choose to support it.
Relevant product images that resonate with the theme and content capture attention and improve the overall visual appeal of the newsletter.

Takeaways: Holiday newsletters should embody the spirit of the occasion. Use festive colors like red and green for Christmas, black and gold for New Year’s, and orange and purple for Halloween. Aligning your offer with the holiday enhances its impact on subscribers.

Creating a successful email newsletter is all about blending creativity with strategy. By drawing inspiration from these effective examples, you can create newsletters that not only inform and engage but also resonate with your subscribers. Whether sharing curated content, analysis, or tips, focus on delivering value in a visually appealing and digestible format.

As you embark on your newsletter journey, remember that the right tools can make all the difference. SiteGround Email Marketing is here to support you every step of the way, offering customizable templates, including ones for newsletters, AI assistant, multi-platform integrations, and a treasure trove of other great features. Plus, it ensures your emails are mobile-friendly, making them a breeze to read and interact with on different screen sizes.

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12 Great Newsletter Examples to Learn From