Introducing Automations: Seamless Email Sequences for Business Growth

The latest update to our Email Marketing platform brings you Email Automations — a powerful new feature that lets you set up a series of emails that automatically get sent, based on subscriber actions, like signing up for your newsletter or downloading a resource. Thanks to it, you can now send welcome sequences, deliver freebies, and keep your audience engaged with simple, effective email flows.

Create the Automations Your Business Needs

SiteGround Email Marketing empowers you to set up a range of automations that are very effective and help you boost lead conversion and client retention. For example, you can create: 

• Welcome Series: Welcome every new subscriber with a tailored series that introduces them to your brand, keeping them engaged from day one.
• Nurture Flows: For potential customers, automated nurture emails build rapport and guide them toward conversion naturally.
• Freebie Deliveries & Mini-Courses: Automatically deliver content—like downloadable resources or educational emails—to keep subscribers engaged and coming back for more.

Automations scale with you as your list grows, ensuring each subscriber has the same quality experience, no matter when they join.

Tailored For A Seamless Setup

You can easily create Automations with our platform. Our Automations work with these three simple building blocks—Triggers, Emails, and Delays:

• Triggers: The trigger starts your automation when a subscriber takes action, such as joining a group via a sign up form on your website. 
• Emails: Map out each email in your sequence to ensure every message supports your goals, from engagement to loyalty to conversion.
• Delays: Space out emails in a way that keeps subscribers interested without overwhelming them. Choose intervals that fit your sequence, from immediate follow-ups to spaced-out sequences.

Not sure what email automations are exactly? In our in-depth guide on email automations, you’ll discover the what, why, and how of automated emails, with practical examples of email sequences that drive subscribers’ engagement and real business growth on autopilot. 

Get Started with Email Automations Today

With Automations, you’re setting up your business for consistent growth without the added workload. Log in to your SiteGround Email Marketing account now to set up your first automation and experience how email marketing can drive growth for your business. 

How to set up automations’ guide →

And if you’re not yet a customer, take advantage of our exclusive 80% discount and discover how easy it is to nurture, engage, and grow your audience with SiteGround Email Marketing.

With SiteGround Email Marketing, automations take your email engagement to the next level by working 24/7 to build relationships, save you time, and deliver real results. Setting up a sequence once means you reach every subscriber at the right moment with relevant, impactful messages—strengthening loyalty, driving conversions, and giving you back hours to focus on growth. It’s the consistency, scale, and efficiency you simply can’t achieve manually.