Client Story: Cutting Hosting Costs by 75% for a Million-Visitor Fitness Site
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When Marc Perry left his prestigious hedge fund career in 2008 to launch BuiltLean, a fitness transformation business, he embarked on a journey that would eventually reach over a million monthly visitors. And when managing a growing fitness empire, every second of website downtime means lost opportunities to transform lives.
In his story, Marc Perry shares about the challenges with web hosting companies, and how discovering SiteGround in 2017 transformed his online presence for good.
From Finance to Fitness
In 2008, Marc Perry made what many would consider a bold and risky move: he left his prestigious hedge fund career to pursue his passion for fitness. A Yale graduate working in New York’s competitive financial sector, Marc’s decision to transition into the fitness industry raised eyebrows among his professional peers, who were primarily focused on traditional career paths in law and finance.
“It felt like financial suicide, but I knew in my heart that I wanted to do something entrepreneurial and share my passion for fitness with others.”
Building an Online Empire
Working one-on-one with clients allowed Marc to develop and refine his approach to fitness transformation. Wanting to reach more people than he could train personally, he launched BuiltLean.com, a website dedicated to helping busy professional men get lean and fit for life.
“Within months, the site was attracting 10,000-20,000 visitors monthly. Now, while social media has gained significance, your website remains your home base where you can control the message and drive traffic strategically.”
The Hosting Challenge
As BuiltLean grew, so did its technical challenges. At its peak, the site had over a million visitors per month, supported by hundreds of thousands of email subscribers. This growth brought significant website hosting challenges.
“When your website goes down, it’s like a fire everywhere, and when you have hundreds of thousands of email subscribers and send an email with a link to your website, having 10-20,000 people hit the website simultaneously can break it.”
An All-in-one Solution with SiteGround
After years of struggling with various hosting solutions at high cost, he was still dealing with frustrating downtimes. Then, after extensive research and consulting with friends, Marc discovered SiteGround in 2017. The transition proved transformative for his business.
“Not only did we spend 75% less on our monthly bill, but our website speed increased and it was just better all around”
He emphasizes the importance of email marketing in building sustainable business relationships. This strategy has helped BuiltLean maintain direct connections with their community, independent of social media algorithm changes.
“Building an email list, even today, is incredibly valuable and important for any online business“
Looking to the Future
Looking ahead, Marc remains focused on his original mission: helping busy professionals achieve sustainable fitness results.
“It’s more of a mission-driven business than one focused on specific numerical targets. We want to continue to deepen how we work with clients and help them get the best results possible.”
For aspiring entrepreneurs, Marc’s advice is simple but profound:
“Be true to yourself and focus on helping others. Connect your passion to helping other people achieve what they want. Keep doing that, and eventually, things will progress and come together.”
His journey from Wall Street to wellness entrepreneur exemplifies how following one’s passion, combined with perseverance and a commitment to helping others, can lead to sustainable business success. With a robust hosting provider supporting its global reach, BuiltLean continues to evolve while staying true to its core mission of transforming lives through fitness.
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